As most of you know, we find most of the products featured on our shows at press events. Plus, many of the products we find for product placement in productions also come from the press events.
Why press events. There are several reasons with logistics and cost effectiveness coming first. For example when we go to CES, we usually go to Pepcom's Digi Focus and Showstoppers. These firms are huge and offer their clients some of the most cost effective press coverage they will ever get, so going there makes since, because those who showcase the wares usually have very inventive products to show.
Cost effectiveness is another major reason and this applies for both the exhibitor and attendee. You just do not go or get in Showstoppers or Pepcom. You have to be a member of the press and be able to prove it with some sort of legitimacy. For example, I myself have had to submit tapes of my radio show even though you can find it on the radio, they want a tape or at least link to an article written by me and published and a web site such as ours. The reason why they have such scrutiny is so they can offer their clients the very best press relations they can get and this is really important. It costs thousands of dollars to go and exhibit at CES, yet that does not guarantee anyone will pay attention to you or your product. For a lot less money you can exhibit your product at one of these events and have the people who will recognize your work see it and talk about it and after all, that is what you want and need so for the money it is the biggest bank for the buck which is why we go.
Go back and take a look at the exhibitors. This year we are listing many of their clients so you can get some of the most current information out there and see what the future holds. For additional information on any product featured, email me and I will get you in contact with the right person to help you. Because so many people have requested information on certain products, we are listing some of the more popular requests.
Copyright 2012 KBLI TV & Radio, University of La Jolla.. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.